Topics include:
  • Giving Others a Sense of Control Through Communication

  • Expert, or pretender?

  • Communicating with Offsite Workers

  • Creating More Effective Proposals

  • Where to Find Ideas for Articles and Speeches

  • Using Emotion in Your Communication

  • What's Your Reputation Quotient?

  • The Effective Internal Proposal

  • What Makes a Good Media Story?

  • Take It One Step Further (write it down)

  • Why Bosses Don't Get All the News

  • Battling Corporate Social Responsibility

  • Strategic Checklists

  • Multiple Channels, Multiple Times

  • What Makes Persuasive Communication Persuasive?

  • Using Transitions to Keep Your Readers

  • The Effectiveness of Communication

  • Branding for Employee Communication

  • Testing the Value of Communication

  • Body Language that Speaks Volumes

  • While You're Waiting...

  • "It's like..." Using Metaphors, Similes, and Analogies

  • Communicating with Case Studies

  • and more...


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Abbott's Communication Letter is:

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By whom?

Communication Letter's Bob Abbott

Robert F. (Bob) Abbott, who writes and publishes this ezine, is a veteran journalist and communicator. In 1991, he founded The Newsletter Company and since then has published custom newsletters for clients in Calgary, Canada.

Bob has worked in many different businesses and industries, including radio news writing and announcing. In addition, he actively volunteers with a number of not-for profit organizations. Bob combined his communication experiences in these businesses and organizations with knowledge gained while earning Bachelor of Arts and Master of Business Administration (MBA) degrees, to develop a unique, strategic perspective on business communication.

Since September 1999, he has explored this perspective by writing and publishing more than 140 issues of Abbott's Communication Letter, as well as some 50 issues of a sister publication, Communication Strategies & Skills (not currently in publication).

Bob also wrote the breakthrough book, A Manager's Guide to Newsletters: Communicating for Results (Word Engines Press), which explains what you need to know before you begin writing or designing your newsletter. It's a new, strategic approach to accomplishing your objectives with a newsletter .

Subscribe here:

To have Abbott's Communication Letter emailed directly to you once a week, simply enter your your email address here (it's free, and you can unsubscribe at any time if you later change your mind):

Privacy:
We hold the information you provide in confidence, and will not sell, rent, or otherwise provide that information to any third party.

 

"Can I see a sample?"

Sure! We've posted two tips here so you can see them right away.

Giving Others a Sense of Control

By: Robert F. Abbott, author of A Manager's Guide to Newsletters: Communicating for Results

By keeping others aware of where they are in our processes, we can make them more satisfied about their dealings with us.

For example, when we take a commercial airline flight, the pilot often tells us the plane's general location, our flight path, and expected time of arrival.

To provide this information for the users of your processes, look at the processes incrementally. In the case of a flight, increments might be major geographical landmarks, such as "We're now flying over southern Greenland."

And, of course, you also need some mechanism to communicate that information regularly and consistently.

A longer version of this article may be purchased; please send an email message to the author at robert@communicationnewsletter.com


Expert, or pretender?

By: Robert F. Abbott, author of 3 Easy Ways to Power Up Your Writing

How can you tell the difference between a real expert and someone who's just a pretender? One of the tools I use comes from a distinction made by pollster and social observer Daniel Yankelovich. In studying national competitiveness, he noted a key difference between experts and the public.

Experts cited technical factors, such as capital investment, labor productivity, and so on when they discussed national competitiveness. The public, on the other hand, mostly cited moral factors, such as a lack of discipline, permissiveness, drugs, and similar emotive issues.

So, now I look at communication content when I try to assess whether or not a person is really an expert. If they list technical factors, whatever the realm of interest, I'm likely to consider them experts. However, if they list moral issues ("Nobody wants to work hard anymore.") then I assume they're not experts.

A longer version of this article may be purchased; please send an email message to the author at robert@communicationnewsletter.com

"How can I contact you?"

Please call or write to:
Robert F. Abbott
Word Engines Press Inc.
2125 Summerfield Blvd.
Airdrie, Alberta T4B 1X2
Canada
Telephone: 403 948-7774

Email: robert@communicationnewsletter.com

URL: http://www.CommunicationNewsletter.com/ (this page)

Subscribe here:

To have Abbott's Communication Letter emailed directly to you once a week, simply enter your your email address here (it's free, and you can unsubscribe at any time if you later change your mind):

Privacy:
We hold the information you provide in confidence, and will not sell, rent, or otherwise provide that information to any third party.

 

Copyright Robert F. Abbott 1999-2004