Communication Newsletter

Communication Newsletter

Strategy

Decisions Leading to Nothing - Which is Something?

The Un-cola of Communication Strategies

Chad Eaves's avatar
Chad Eaves
Apr 24, 2025
∙ Paid

Not exactly.

black horse chess piece near roque chess piece
Photo by Piotr Makowski on Unsplash

People want to be heard. They want to say things. It’s how we show our smarts and value to other people. Or is it?

How Nothing Can Be Important

Actively deciding not to do something (like sharing a message) is one of the most overlooked strategies of communication. There are many people who fall into the camp of saying something is better than saying nothing. It’s how you show your worth? That you have the answers! That you are truly smart.

No. Not true. It can actually result in the opposite of these desires and worse.

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