Expertise: Creating content to achieve your outcome
Communication Purpose #2: Meaningful information for a meaningful outcome
“Go do that.” “Get this done.” “Work on the thing.”
That. This. And things. How many times have we been told to do something without any further information? To work on something on which we have little or no knowledge? These are especially inspiring directives when they come from a boss that could not do any task that person has delegated (or understand the basics at least).
Are there situations and goals where it is beneficial for people to be placed in a stressful learning situation? Certainly, in training, mentoring, and other situations. In large measure, this approach is used to instill problem-solving skills and build self-confidence. However, this is not an ideal approach when people have the option of following your lead to take an action or walk away.
Reduce friction to prompt action
For most of the goals we want to achieve at work and in life, we need contributions by other people. To get this, you need to make that as easy as possible for those you need help with. Information you share has one primary purpose - to prompt people into taking one or more actions that help you achieve your desired outcome. Here are some of these common actions.
Consider an opinion
Perform a physical activity
Influence others - Repeat/endorse information
What information does your audience need to take one or more of the above actions? Who can deliver this information to your audience? There are three options for selecting your expert(s).