Luxe beer, Tokyo, and communication
Do you have product or service (or an idea for one) that doesn't fit in to traditional scenarios or opportunities? Maybe there are situations in which you are unsure how to share how these items can work in new ways? Maybe that something is you?
When this happens, it's pretty common for people to retreat to security and comfort where there is a lower likeliehood of rejection and failure. While this decision might shield egos and feelings from judgments and derision by others, it also fosters mediocrity.
Harsh? Yes. Truth? Yes. Let's wash this bitter taste down with a beer. But not just any been. Maison Rococo. Sound French? Actually, it is a beer brewed specifically for fine restaurants in Tokyo. A luxury beer.
It is not available it grocery stores. It's made to be paired with Japanese cuisines. At more than one hundred Michelin - starred restaurants in Japan's capital.
Two aspects of communication play a pivotal role in its success. Emotions invoked by its pairings. And the design of its bottle and glass.
Is there something you offer that might work in a non-typical setting? How you craft your communication can make all the difference. Can your product make people feel special? How can it catch people's eyes?
The beer, Maison Rococo, is featured in an article in Monocle magazine. You can read more here and in the special "Entrepreneurs" edition.
Article link - https://www.rococotokyo.com/pdf/rococo_monocle.pdf