Let me ask you something: when’s the last time you walked into a big conversation totally confident… and then halfway through thought, “Well, this is not going well”?
Yeah. Same. And here’s the thing — it usually wasn’t because you didn’t care. It was because you skipped a step. Pilots don’t just hop in a plane and hope it flies. They run a pre-flight check. Your communication deserves the same treatment — especially when real money, real relationships, or your reputation is on the line.
