Do you have product or service (or an idea for one) that doesn't fit in to traditional scenarios or opportunities? Maybe there are situations in which you are unsure how to share how these items can work in new ways? Maybe that something is you?
When this happens, it's pretty common for people to retreat to security and comfort where there is a lower likeliehood of rejection and failure. While this decision might shield egos and feelings from judgments and derision by others, it also fosters mediocrity.
